Do you volunteer at animal shelters or rescue organizations? Do you take your dog for regular walks or out for a run when you exercise? Is your dog pictured on any of your marketing materials? If so, make sure that you know the do’s and don’ts of “doggy marketing.”
A couple of years ago I received an eight-page glossy color brochure from an Austin, Texas, real estate agent. It had multiple pictures of her enjoying the local lifestyle, sitting in her perfect living room, dining out with her husband, and, of course, one of her walking her dog. This particular piece was the most egregious example of “me-me-me” real estate marketing that I had ever seen. It’s hard to believe that she actually thought this narcissistic marketing piece would cause someone to hire her.
Doggy no-no No. 1
If you have a picture of yourself and/or your dog on the home page of your website, get rid of it now. When today’s Web visitors see that your website appears to be about you rather than them, they immediately surf elsewhere. The appropriate place to include your photo is on the “about” page of your site, not the home page.
Doggy no-no No. 2
This is a corollary of no-no No. 1. Take you and/or your dog’s picture off your marketing materials as well. Again, today’s consumer is focused on “What’s in it for me?” Moreover, using a picture of your pet to market real estate is visually confusing to the consumer: Are you selling dog-sitting services, grooming, vet services, or real estate?
Whether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a customer base – especially when so much of a consumer’s decision is based on an agent’s established reputation. With 90 percent of home buyers searching online during the home buying process, building a positive personal brand and online reputation is more important than ever when attracting new clients.
We’ve outlined a few simple steps you can take as a new real estate agent to leverage your personal brand in order to secure potential clients who are Googling you as well as attract new clients during their search process.
Your personal brand as a real estate sales professional and your personal recognition plays a vital role in your professional success. Real estate branding is a topic that has been widely discussed in the industry and good real estate branding can lead to increased customer retention, not to mention new business.
Mobile technology and social media has changed the way that your prospects and customers receive information, so being digitally connected to them is critical.
Once you make a connection to a customer you open up a gateway to remarket to them, maintain recognition and be there to support them the next time they are ready to buy or sell. A real estate sales professional who is a thought-leader, providing wise counsel and not just information, sets the stage for life-long learning and life-long relationships.
Would you like to attract more clients by having more fun in your business? Whether it’s partying, exercising or just doing something silly, a number of speakers at the recent Agent Reboot conference in New York City shared how they are attracting clients by having fun in their businesses.
According to the law of attraction, “We attract who we are.” If you want to work with fun, engaging clients, you need to be fun and engaging. It also means getting rid of the sourpuss, unfun clients who zap your time and energy. Here are some of the best ideas from Agent Reboot to help you get started.
Image is (nearly) everything to a realtor—your image is your brand, which is your integrity. But you know that. But how do you build a strong online presence that conveys trust and integrity?
Foreshadowing: real estate branding isn’t all sunshine and roses—you’ll have to roll up your sleeves and get virtually dirty. Or of course you can pay someone else to do it (coincidentally—we’re available). Building an online brand, without getting Mafia-level complex, involves the following elements:
Think of your website as your central system of your online real estate branding strategy. It is the hub and the other elements below are the spokes. This is because all the other elements need a central place to send traffic to—a central place that has multiple methods of communication, technology and realtor-specific information. Your website’s job is to get your visitors to call you, and then become customers—and everything else’s job is to get traffic to your website.
So, what kind of website do you need? You need a custom-branded website, that portrays professionalism while offering them all the information they need to make an informed decision on you as a realtor. It also needs to showcase your listings and offer the user multiple methods of communication.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative choice in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Writer Steve McKee from Business Week gets it right!
Of all the assets any company owns, its brand is the single most valuable.
A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a well-managed brand can increase in value year after year.
Despite this unique characteristic, branding has long been misunderstood. It seems soft and fuzzy. It’s often incorrectly defined. And (at least historically) it hasn’t been a hard, measurable internal metric like sales, market share, stock price, or price/earnings ratio that can be tracked on a spreadsheet or reported to the board. But neglecting a brand is both naive and shortsighted for any company.