Monday night was the Canadian Election and a country witness history being made. Not because we made history and now have a totally different country but because of the use of social media during the election. Primarily Twitter.
Because of time zones Atlantic Canada (Where I’m from) closes it’s polls 4 hours before Alberta and British Columbia. So what they do is a media blackout for the west. They don’t want to influence the vote in any way.
But what they forgot was social media in their media blackout, mainly Twitter. It became a huge deal during the first hour of closing the polls in Atlantic Canada. The media black out on TV didn’t stop people from posting the results.
Twitter had no choice but to take action. They censored posts…
And the website/hashtag tweetertheresults shut down until the polls closed in BC.
What does this mean?
It means that there are enough people on twitter to effect the election of an entire Country. Twitter is being viewed as a viable media source and if you’re not on it… you should be.
I know I sound like I’m just pushing my product. But the reality is you have to keep up with where your customers are… and they are on twitter. You can effectively use twitter to gain more clients. It's not just about where you are and what you're doing, it can effectively be used to build your brand and gain new clients. If you need any help please let us know. You should also check out oneforty.com for small business toolkits and other apps for twitter.
Hope you have a GREAT week
Lynne
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