- Can say it enough - Be Yourself – You need to keep is real. If you’re trying to be something your not, not only will people not be interested, you won’t be interested. Getting involved in social media will be for the long haul. It’s not over night so make it yours and keep it real.
- Make sure you website is “sharable” – what does that mean. Make sure you have sharing buttons on every page of your site. These are widgets and are very easy to install. If you don’t do your website updates, just ask your designer. It only takes a few minutes.
- Add Videos – remember that this is social and you need to make connection. People don’t make connections to logos. They like to see who they are talking to and they need to know you’re a real person. It’s doesn’t have to be perfect, robotic or professionally done. It’s just need to be nice, real and you.
- Make sure you have “Calls to Action” on your site. If people come to your site how are you getting their information? Above the fold on a paper applies to a website too. When they come do you have them sign up for a newsletter, twitter, Facebook. Don’t’ assume all traffic will go to your contact page.. as they won’t
- Tell people what to do – I know this sounds rude but you really need to tell people what you want them to do. Don’t assume. If you want them to like your fan page, have an arrow pointing to it and say “Like this page”. If you have something on your website you want them to do…have more arrows. Direct people where you want them to go. It makes it easier for everyone.
- Don’t Sell, Sell, Sell – If you first met someone and all they did was sell, sell, sell to you right from the start and kept doing it…would you want to talk to them? In reality if you saw them on the street you would turn and walk the other way. Social media is the same thing; your goal is make conversations not turn people away. The idea behind social media isn't to sell, it's to build a long-term relationship with prospects. A long-term relationship leads to a long-term customer. That's a good thing.
- Follow-up on sites – Whatever sites you plan on using, make sure you follow-up. Don’t just put out posts. If someone asks a question, retweets or share your comments, make note of that. Make sure you respond and give recognition. The simplest gesture can land you a great friend or a GREAT new client.
- Schedule social time – To help keep you online to your social media goals, put it in your daily calendar. Put it in as an appointment and schedule time for it each day. They say if you do something for 21 days you’ll automatically do it on the 22. So keep with it.
- Make it special – Make your fan’s and followers feel special. Offer then deals that no one else would have access to. Give them a reason to follow you. Your content is a way to keep them but you need a bonus to get them in the first place.
- Have a Social Media Plan – I can’t stress this enough. Social media is huge and only getting bigger. Would you start a business without a business plan.. NO! So why would you start your social media without a plan. There is so much, from video, webinars, social, blogging, article submissions, podcasts, etc… the list is endless. You need a plan so you don’t get lost.
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Lynne Conrad
Activ8 Business Founder
Lynne Conrad is a veteran Executive Virtual Assistant. Her expertise is founded in intelligent and productive business uses of emergent online tools and media including Twitter, Facebook, Wordpress, LinkedIn, YouTube, Google, Flickr and many other social networking sites. Lynne was the first registered Virtual Assistant in the province of New Brunswick and currently celebrating over 6 years in the industry.Lynne’s pioneering use of social media has attracted the attention of some top minds in Social networking including Laura Fitton (co-author of Twitter for Dummies) and Dan Martell (founder of Spheric and co-founder of Flowtown.com). Her work has been praised by Re/MAX, Pistachio Consultants, Oneforty.com, the Oromocto Chamber of Commerce, Bejewel Gallery, and PONO International Consultants.
Lynne graduated from the University College of Cape Breton and The NSCC with Honors in Business Information and Technology. She has also completed courses as a Social Media Marketing Specialist, a Real Estate Professional Assistant, an Advanced Business Matters Program and Virtuosos Seminar Series from The Virtual Assistant Networking Association.
Lynne first established Conrad Virtual Assistant in September 2003 and has grown and expanded into Activ8 Business. Today Lynne lives in Mactaquac NB, with her military husband and 2 daughters. When she can find the time, Lynne enjoys reading, mountain biking, swimming and sitting by a good bon fire.
Website: activ8business.ca E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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