What most people don’t realize is, once something is on the Internet it’s there forever.  From a business point of view, you want positive information about your company on the Internet.

Here is a great story about how one of my clients finally took the plug into social media.  Actually why they realized they had to…

In July 2010 they received a call from a very supportive client in Maine and was told about some not so positive talk about them on a Facebook Fan page.  To their surprise the Fan page was owned by a client of theirs in British Columbia.  Now my client is in New Brunswick Canada, so this is a huge area to cover to maintain a reputation.  What had happened was they had a large shipment to their client in BC and he was not happy about the shipping bill.  So instead of calling them he went on his Fan page and starting commenting to over 10.000 fans about it.  Remember my client is not on any social site and not doing any reputation management so this was without my client knowing. They where receiving a very bad review with no chance of defending themselves. They didn’t find out about it until their Maine client called.  They told their Maine client what had happened and she gladly defending them on the Fan page.

Now what would have happened if their Maine client hadn’t taken the time to notify them?  That is potentially over 10,000 new clients they would have lost.  And how many people would they know and talk to about it?  Even if only ¼ of those fans repost, or comment that’s another 2,500 people, then how many of their fan’s or friends my repeat.  You see how it can grow? And grow FAST.

Word of mouth just got a lot BIGGER!!!

If anything you need to be on social media sites to monitor your company profile.  Everything you post creates a history.  Do you want to be in control of your company’s history? Of course you do.  That is why you need to be on social media sites.

Now you just need a plan…